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The Plan to End Childhood Hunger

Provide comprehensive public education about available assistance

One theme rings clear throughout this plan: Families need better information about all the assistance that’s available to help them feed their children nutritiously. Lack of information is one of the greatest barriers to ending childhood hunger. The Partnership will work to provide families in need with easy-to-understand information in easy-to-access places, and we will work to make sure the message gets through.

Since 2006 we have:

  • Created a web-based Food Finder through the “Healthy Affordable Food for All Coalition” that helps service providers and individuals access food and apply for nutrition benefits.
  • Updated and distributed Get the Facts: A Resource Guide for the Federal Nutrition Programs that links non-profits, schools, and other entities to federal nutrition funding and programs.
  • Published and distributed Get the Food: A Resource Guide for Getting Federal Nutrition Assistance that provides user-friendly information on how low-income families can access key federal nutrition programs.
  • Created and distributed a user-friendly Guide to Getting Food Stamps in D.C. for prospective food stamp clients.
  • Secured coverage in The Washington Post, The Afro-American, The Washington Business Journal, The Examiner, Street Sense and on local radio stations around the impact of hunger in the District.

2009-2010 Goals:

Low-income families will receive comprehensive yet easy-to-understand information about beneficial nutrition programs and how to access or apply for them.

2009-2010 Action Plan:

  • Survey residents to assess knowledge of the availability of food and nutrition services.
  • Develop and distribute public service announcements through media outlets that are popular with the targeted audiences.
  • Survey residents to assess knowledge about the availability of food and nutrition services.
  • Coordinate with anti-obesity campaigns to develop messaging and outreach materials about healthy eating and available assistance.
  • Launch a campaign with the D.C. Healthy Corner Store Initiative to encourage residents to tell store owners which nutritious products they will purchase.
  • Launch community-wide social marketing efforts to spur volunteerism, donations and support for ending childhood hunger.

Measures of Success

  • Increase number of inquiries about food and nutrition education programs.
  • Increase in awareness and understanding among target populations about food and nutrition and income support programs.